- Clearfield is evolving, and the changes are being noticed—positively and critically.
- Goal: Create a city residents and visitors are proud of.
- Shifted from “We’ve Got It Made” (manufacturing focus) to “Utah’s Military City.”
- Reflects strong military ties via Falcon Hill and Freeport Center.
- Visible branding includes scale model jets throughout the city and on highway offramps.
- Image campaign signals Clearfield’s pride in its identity and direction.